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Retail marketing is in the midst of an evolution. The paradigm is shifting from a product-centric to a consumer-centric focus, with a particular emphasis on understanding how consumers transition from harboring an interest in a product to actually purchasing that product. In response, shopper marketing, and in-store marketing (ISM) in particular, have emerged as important mechanisms to influence shopper behavior in brick & mortar and online retail environments. The academic literature is replete with work on what factors of ISM influence shopper behavior. In this chapter, we categorize prominent streams of findings on ISM into firm, customer, competitor and product characteristics of ISM and examine how the notion of a “store” is evolving from bricks to clicks – namely from physical formats to online shopping experiences. Insights from this chapter will help retailers and store managers identify what their customers respond to within a physical store, how technology is changing the way they can capture information on customers, and how shopper behavior is evolving in response to brick & mortar and online retail environments.

The purpose of this paper is to derive and empirically test a theoretically grounded model of motivations (socializing, entertainment, self-expression, and information seeking) that lead to the use of Facebook Places. Store atmosphere factors (ambient, design, and social factors) were also investigated as moderators of the relationship between the motivation and use of Facebook Places.

Based on a survey of 504 South Korean Facebook users, this research applies a structural equation modeling approach to test the research hypotheses.

The analysis revealed that motivations such as socializing, entertainment, and self-expression influence the use of Facebook Places, and design factors moderate the relationship between the motivations and the use of Facebook Places.

This study provide insights that can help Facebook and store owners develop effective marketing strategies that could increase revenue. When users check-in at a location it creates free word of mouth advertising. Thus, identifying the factors that motivate users to check-in at a particular location will be an important way to advertise.

While uses and gratification theory has mainly been used to study mass media, this study applied the theory to Facebook Places, a type of social networking sites-based location-based services. Additionally, this study added store atmosphere elements as moderators, which is an appropriate concept in the context of the Facebook check-in service.

This study aims to understand the house owners' energy concerns. An exploratory inductive research design has been chosen to explore the perceptions of households towards the modernization of energy use in residential buildings. Face-to-face interviews with experts and households were conducted in Baden-Württemberg, Germany to collect the data. This study found that most of the house owners do not know about the benefits of increasing the energy performance in residential buildings and which energy efficiency potentials they can acquire. Additionally, house owners’ superficial knowledge creates fears and doubts concerning the modernization of energy use in residential buildings. Moreover, this study found that the local public administration, such as the municipalities, has a good reputation among households. Hence, public marketing activities should be run locally. It is suggested that the public administration should not conduct any public marketing activities without the support, for example, of the mayor. Further, it is necessary to supply the house owners with clear and understandable information on the topic and to demonstrate the functionality of the technologies to increase energy efficiency in residential buildings. Moreover, interpersonal communication such as a hotline and personal advisory service concerning energy-efficient refurbishment of residential buildings can be very beneficial to support the households. Local public administration should aim to introduce public marketing activities to enhance the modernization of energy use in residential buildings.

Shows how the US economy has witnessed both a massive influx of immigrant workers and a sharp decline in organized labour. Examines the struggles of Latino workers in Los Angeles, USA and shows just how immigrant workers and labour unions have a complicated relationship there. Explains how the problems were eventually eased.